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Intermarché (English translation: Intermarket) is the brand of a general commercial French supermarket, part of the large retail group 'Les Mousquetaires' founded in 1969 under the name EX Offices, by Jean-Pierre Le Roch. EX Offices was renamed Intermarché in 1972.

Jean-Pierre Le Roch is the founder and first president of this franchise, and has provided leadership until 1994, then directly through the group 'Les Mousquetaires' made necessary by the creation of other brands.

History[edit]

Founded in 1969 under the name of EX Offices de distribution, the chain became Intermarché in 1973.

On 9 June 2009, Les Mousquetaires announced the extension of the Intermarché brand to all their grocery subsidiaries, except Netto. Now Intermarché decline is based on the sales floor, as well as its location.

The old food stores owned by Les Mousquetaires under several brands, as well as the existing Intermarché stores have been divided into several groups:

• Intermarché Hyper for the largest stores between 3,200 m² and 6,000 m²
• Intermarché Super around 2,000 m², for most Intermarché stores
• Intermarché Express convenience stores installed in city centers
• Intermarché Contact convenience stores in rural areas which mostly replace Écomarché stores.

On the october, 8, 2014 ITM Intermarché and the Casino Group announced an agreement to rally their purchases together toward suppliers in France. This alliance makes these two groups the first retail purchaser in the country with a market share of 25.8%.

International expansion[edit]

Les Mousquetaires has Intermarché stores in Belgium, Lebanon (under the name of 'metro'), Egypt and Portugal since 1991, in Poland since 1997 and in Serbia as well as Bosnia and Herzegovina and Romania since 1999.

However, Intermarché left the Romanian market in 2012 because of poor sales. It was known as Interex (ro) in Romania.

In December 2014, all 24 Interex stores in Bosnia and Herzegovina were sold to Bingo. Also, it left Serbian market a year later, in 2015. Serbian Interex stores were sold to Aman.

Own brands[edit]

Intermarché offers a range of its own brands :

• Chabrior (flour-based food baked such as bread, cookies, cakes, pastries)
• Paquito (fruit-based products like juices, stewed fruits...)
• Monique Ranou / Claude Léger (catering-food)
• Paturages (dairy products)
• Saint Eloi (tinned food)
• Look (non alcoholic drinks)
• Apta (cleaning products)
• Elodie (sugar-based food such as marmelades and candies)

Écomarché[edit]

The Écomarché chain of supermarkets was created in 1969 and developed in 1986. At one point^[when?] there were 330 rural stores in France. They were similar to Intermarché, but mostly on a smaller scale than most supermarkets in France with a sales area between 400 and 1800 m². The target of the Écomarché chain was to compensate for the lack of local shops and to focus upon customer care, attention to the product, quality, choice and the environment.

From 2009, the Écomarché chain became two brands of the Intermarché, either Intermarché Contact if smaller than 1,500 square meters or Intermarché Super if bigger. The other Écomarché stores in urban areas became Intermarché Express or Intermarché Super (if larger than 1,500 sq. meters).

Écomarché stores could be found in Belgium, Portugal and France, which all became Intermarché Contact or Express.

Competitors[edit]

• Carrefour Market (supermarket) (part of the Carrefour Group)
• Super U (part of 'Système U' Group)
• Shopi (part of the Carrefour Group)
• Auchan Supermarché (groupe Auchan)
• Casino Supermarché

See also[edit]

References[edit]

External links[edit]

Géant Casino (French pronunciation: ​[ʒeɑ̃ kɑzino]) is a hypermarket chain based in Saint-Étienne, France, part of the French retailing giant Groupe Casino.

As of February 2016, it had 120 stores in France.^[1]

History[edit]

Géant was opened its first hypermarket in 1970. In Dec 2015, Géant Casino had about 142 hypermarkets all over the world. The concept is, like most hypermarkets, to have all kinds of items available under one roof. A loyalty card system has been introduced by Géant, with a price discount on certain groceries. There are over two million Géant card-holders.

Géant Casino is the fifth largest hypermarket chain in the world and the fourth largest in France after Carrefour, E.Leclerc and Auchan.^{[citation needed]}

Géant in different parts of the world[edit]

Operations in the Middle East[edit]

Kuwait, Bahrain and UAE[edit]

Fu-Com joined with Groupe Casino to bring the Géant hypermarket brand to the Middle East where Géant opened its first store in Bahrain in May 2001. A store was opened in Dubai in 2005 and one in Abu Dhabi in 2015 at Yas Mall. Géant expanded its operations to Kuwait by opening a store in 2005 in Kuwait City.

Acquisition by Majid Al Futtaim Group

In 2017, Dubai-based Majid Al Futtaim Group bought 26 Geant hypermarkets in the UAE, Bahrain and Kuwait by acquiring the Geant franchise owner Retail Arabia from BMA International for an undisclosed amount. The acquired stores were rebranded as Carrefour and Carrefour Market depending on their store format or size.

Qatar[edit]

In Qatar, Groupe Casino joined with local supermarket chain Al Meera to open a hypermarket in Hyatt Plaza, and to sell Casino products in Al Meera stores.

Countries where Géant is currently not operating[edit]

• Lebanon: Géant had one hypermarket in Lebanon which was bought in late 2008 by Sultan Trading Center and replaced by The Sultan Center.
• Poland: Géant had nineteen hypermarkets in Poland, which were sold in late 2007 and early 2008 to the German company Metro AG and replaced with Real.^[2][3]
• China: Géant had several hypermarket locations in Taiwan in a joint venture with a Taiwanese company. After Géant pulled out of the country, the existing hypermarkets were renamed a.mart.
• Saudi Arabia: Géant operated several hypermarkets in the kingdom until 2009 when it was sold to the rival Hyper Panda by the local franchisee partner of Géant France.
• Kuwait, Bahrain and United Arab Emirates: Géant easy Supermarkets and Hypermarkets currently does not operate in Kuwait, Bahrain and UAE. Géant, through a local franchisee partner operated 26 Géant stores across Kuwait, Bahrain and UAE. The chain was acquired by Majid Al Futtaim Group operated Carrefour in 2017 and all the 26 acquired stores in these countries were rebranded as Carrefour for its hypermarket branches and Carrefour Market for its supermarket branches.

Casino Supermarche Wiki

Visual history[edit]

Casino Supermarche Wikipedia

Casino Supermarche Wikipedia

See also[edit]

References[edit]

1. ^Géant Casino website: List of stores. Retrieved 12 April 2014
2. ^Adam Jones, Elizabeth Rigby and Lucy Killgren, 'Casino to sell Polish stores in deals worth €884m', Financial Times, 18 July 2006
3. ^Metro AG: 'METRO Group strengthens hypermarket business in Poland', Press release, 17 July 2006

External links[edit]